Overview of packaging design including sandwiches, baked goods, and cake jars for Sorelle.

Sorelle

BRANDING, PACKAGING, SIGNAGE, WEBSITE

Sorelle is a sister-owned deli and bakery concept inspired by nostalgic foods found growing up in New York with a modern, homemade twist featured at local farmers markets across Phoenix, Arizona.

Photography: Savanna Paige Photo, Cactus Country

VISIT WEBSITE

Hands holding homemade sandwich.
Graphic detail of Sorelle primary logo design.
The Sorelle sisters and owners standing in front of sandwiches, cookies, and cake jars.
Design detail of the Sorelle S monogram.
Business card design detail on sandwich wrap with pattern design.
Sandwich packaging detail.
Tote design detail.
Graphics detail of the branding and logo overview.
Detail of table signage.
Graphics detail of secondary logos.
Tent and booth signage.
Overview of cookies, baked goods and cake jars featuring package design and labels.
Tote design detail.
Cake packaging design detail.
Web design detail on laptop.
Web design detail on phone and tablet.
Detail of sandwich pattern wrap and label packaging.

“It is incredibly difficult to concisely put into words what a dream Mark and Lauren are to work with and how thrilled we are with our branding. Cactus Country took our fragmented ideas and turned them into something better than we could have imagined. They are highly professional, detail oriented, timely, and most importantly, creative and collaborative.”

Sam & Melissa Miola, Owners

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