Overview photo of the Stagecoach music festival with the desert landscape of the Coachella Valley nested in the background.

STAGECOACH

MERCH & APPAREL DESIGN, CREATIVE DIRECTION

California’s country music festival, Stagecoach brings music fans and concertgoers from all over the world to Coachella Valley, hosting the biggest roundup of country music legends alongside the brightest rising stars.

Photography: Julian Bajsel, Danielle Ernst, Jake Mulka, Cactus Country

Backstage view of a live performance at the Stagecoach music festival featuring the Stagecoach rope script designed by Cactus Country.
Graphic detail of the 2023 Stagecoach truck inspired bandana and shirt design with cow skulls and palm trees, designed by Cactus Country.
Graphic T-shirt front design hanging in front of truck grill showing Stagecoach 2023 truck design and lineup tee.
Graphic detail of the back of the 2023 Stagecoach lineup tee, designed by Cactus Country and featuring the CC Cactus Derby font.
Detail of the back of the lineup tee design by Cactus Country for the 2023 Stagecoach music festival, resting on guitar case in back of truck bed.
Graphic detail of the Palomino stage eagle merch design by Cactus Country for the 2023 Stagecoach music festival.
Two concertgoers wearing the black and white Palomino stage shirt designs for the 2023 Stagecoach music festival, designed by Cactus Country.
Detail of man wearing the denim tuxedo shirt design by Cactus Country for the denim themed day of Stagecoach 2023.
Wide photo of the Stagecoach ferris wheel with a stacked block serif graphic detail overlay by Cactus Country.
Detail for the bandana design by Cactus Country featuring a western cowgirl and poppy flowers for the 2023 Stagecoach music festival.
Graphic details for the king and queen of honky tonk graphic and Stagecoach saloon neon sign graphic designed by Cactus Country.
Stagecoach 2022 embroidered hat resting on steering wheel of vintage truck design by Cactus Country.
Front of graphic shirt detail with Stagecoach circling around a sun designed by Cactus Country.
Stagecoach 2022 horse and country design detail by Cactus Country resting on seat of vintage truck.
Stagecoach rope letter script hoody hanging on door of vintage truck, designed by Cactus Country.
Graphic detail and roundup of multiple designs for the 2022 and 2023 Stagecoach music festivals created by Cactus Country.
Graphic detail of cowgirl riding horse with Stagecoach flag and Stagecoach Country horse lockup designed by Cactus Country.
Sunset overview of Stagecoach stage with the Stagecoach sunset shirt design detail overlayed, designed by Cactus Country.
Back shirt design for the 2022 Stagecoach music festival lineup tee designed by Cactus Country.
Stagecoach rose script graphic tee resting on guitar case, designed by Cactus Country.
Stagecoach vintage hat patch design resting on cow skull, designed by Cactus Country.
Sock design detail of the ocotillo sunset and cow skull pattern design by Cactus Country.
Stagecoach roadrunner kids shirt design hanging on rack, designed by Cactus Country
Graphic overview of some of the Stagecoach kids merch designs by Cactus Country.
Split image of the Stagecoach ocotillo sunset graphic and Stagecoach rose script designed by Cactus Country.
Nighttime stage shot from the 2023 Stagecoach Music Festival.
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